GNCC Racing

Can-Am Returns as GNCC Title Sponsor

Wednesday, February 13, 2008 | 12:00 AM

BRP Can-Am Returns as Title Sponsor of GNCC Racing Series


MORGANTOWN, W. Va. (February 13, 2008) ”“ Racer Productions, producers of the Grand National Cross Country (GNCC) Series, announced today that BRP Can-Am will return as title sponsor for the 2008 GNCC tour. Can-Am made its debut as GNCC title sponsor in 2007.


“Can-Am really helped take the GNCC Series up a notch last year,” says GNCC Trail Boss Jeff Russell. “They supported us on the track and off, providing great machines and equipment for our staff and building a variety of fun promotions for our fans, like demo rides. They also help fund our GNCC TV program on Versus. We’re really thankful for everything they have done to aid in the Series' growth.”Â

“GNCC racing brings not only racers together in the spirit of competition, but friends and families together as well,” says Bernard Guy, ATV marketing director at BRP. “We are in the business of fun, and see the GNCC Series as a way to give back to those who embrace the lifestyle of off-road recreation.”Â

Look for a variety of 2008 Can-Am ATVs at GNCC events this season. The entire GNCC track crew will be outfitted with Outlander ATVs to assist in course design, maintenance and patrol. Can-Am also plans to host free riding demos at several events throughout the season.


“Our customers, just like GNCC faithful, are enthusiasts and we enjoy the opportunity to support this gathering," concluded Guy.


The 2008 Can-Am Grand National Cross Country Series kicks off with the Triton GNCC in Melbourne, Fla. on March 1-4.  ATVs will practice on Saturday, March 1, and race Sunday, March 2. Bikes will practice on Monday, March 3, and race Tuesday, March 4.


About GNCC Racing:

The Can-Am Grand National Cross Country series is America’s premier off-road racing series. The 13-round championship series is produced exclusively by Racer Productions and has run since 1973. Cross country racing is one of the most physically demanding sports in the world. The nearly three-hour long GNCC races lead as many as 1,800 riders through tracks ranging from eight to twelve miles in length. With varied terrain including hills, woods, mud, dirt, rocks and motocross sections, GNCC events are tests of both survival and speed. GNCC Racing will air weekly television shows on the Versus network starting August 2. GNCC featured sponsors include Can-Am, Parts Unlimited, Moose Racing, Maxxis, Pirelli, Wiseco, Acerbis, Elka, Geico, Klotz, FMF, ITP and Weekend Warrior, and riders compete for over $3 million in series prizes and contingency money. Associate sponsors include Alpinestars, Cometic, HiPer Technology, Laegers, Moose Utility Division, The National Guard, Powersport Grafx, REM, Scott, Thor, Tire Balls, Twin Air, Ogio, Rekluse, and MotoTee’s. For more information log on to