American Honda and Johnny Campbell Racing (JCR) are pleased to announce a multi-year sponsorship agreement that will see JCR Honda competing in the Grand National Cross Country series (GNCC), the largest and one of the most prestigious off-road racing series in the U.S.

“For us, it’s really all about new challenges,” said Ray Conway Motorcycle Race Director. “Honda has dominated the SCORE series for decades, and has won the Baja 1000 23 times, including the last 17 consecutive events. JCR has spearheaded this effort for years, and Johnny has a long record of victories in Baja, including 11 Baja 1000 wins. Now it’s time for us to look for new challenges, just as Honda has with our recent involvement in the world rally championship, and the GNCC series is one of the most professional and competitive off-road series here in the U.S.”

“I am very excited for the new direction and new challenges,” said Johnny Campbell. “I have always admired the GNCC series, from the professionalism of the series directors, the extraordinary attendance at each round, the high levels of media exposure and the teams and racers. I am also excited to announce that we recently signed top GNCC rider Chris Bach. Chris is a fast, young talent and a very methodical racer who fits our program perfectly. I’m really looking forward to racing in a new atmosphere with new fans at some great venues. I have no doubt that this will be an amazing year.”