Race fans love action and the companies that support racing. Team up with America's fastest-growing off-road series to reach brand-loyal race fans. GNCC Racing offers many ways for your company to get involved.

GNCC on RacerTV

GNCC Racing is televised on MAVTV here in the U.S., as part of the RacerTV program. Separate shows are produced for Bike and ATV events.

Tap into the largest new market of GNCC Racing fans by purchasing a television package. We can custom fit a TV package for you, to include not only ads, but feature programming within the event coverage, in-show graphics, opening/closing billboards, and key mentions throughout the program.

Series Sponsorship

Race Fans are more loyal to race sponsors and advertisers than the fans of any other professional sport (NFL, NBA, NHL, MLB, PGA - Source: Kentucky Motor Speedway).

Benefits can include, but are not limited to: event display/hospitality areas, event signage, official sponsor status on advertisements and promotional items, website exposure and signage, and access to our valuable rider direct mail and email lists.

GNCC offers various levels of sponsorship, from Title and Presenting, to Feature and Associate. Let us design a custom package for your company’s needs.

GNCC is proud to welcome series presenting sponsor Specialized to the GNCC Racing family!

Event Signage

Establish a connection between your company and enthusiastic race fans by becoming a series sponsor. Strategically placed sponsor signage at GNCC Racing events provides unique exposure opportunities for your company, large or small.

A variety of placement options are available:

  • Trackside Banners – horizontal and vertical
  • Trackside Repeater
  • Wind Flags
  • Finish Line
  • Start Line
  • Podium
  • Main Entrance
  • Live Scoring Tent
  • Pro Pit
  • Rider Services/Registration

No matter which option you choose, your company will be exposed to tens of thousands of fans attending our events, as well as online and television viewers all over the world.

Sales, Service and Sampling

Promote Your Products and Services to a Captive Audience
Our heavily trafficked Sponsor Village at GNCC events provides your company with the ability to promote your products and services directly to a captive audience and the most loyal fans in sports.

Leave Fans with a Lasting Impression
GNCC Racing exit gate sampling is a very cost-effective way to reach your customer.  Studies show that sampling is one of the most effective ways of influencing consumers.


Be one of the first to reach off-road race fans with a Website sponsorship! GNCCRacing.com averages 64,000 unique visitors making over 480,000 visits per month.  An average of 5.8 million page views are served each year and visitors spend nearly 6 minutes on our site each day, giving you the opportunity to capture our visitors' attention longer and more effectively than a 30- or 60- second radio commercial. Several advertising options are available, so put the power of gnccracing.com to work for you today. 

A variety of options are available, including but not limited to sponsorship of the following web pages:

  • Video Reports.  We live in a video world, so it is not surprising that one of our most popular features is our Video Reports page featuring pro race footage for both bike and ATV for each and every event.
  • Live Scoring. Just when you thought there was nothing new for GNCC, we bring you Live Timing and Scoring! The next best thing to being there – and your name could be all over it!
  • Results Page. If you’re really serious about GNCC Racing, this is where you want your brand to be.
  • Quick Fill Feature. Our GNCC Team’s weekly column is a must read for all! GNCC fans know to log on every Thursday for their GNCC Quick Fill of the week.
  • Tuesday Toolbox Feature. Our Toolbox provides entertaining insight to the celebrities and athletes of our sport, and fans check in regularly to see what’s up.
  • Race Reports. It’s one-stop shopping here! This page features race reports from every event, for Bike Pro, ATV Pro, UTV, Amateur, Youth, and Race Team reports.
  • Schedule Page. Racers and fans alike go to this page all season long.

Tie-in your logo and brand to any of the above and you have a home-run!

Souvenir Programs

Our popular souvenir programs deliver colorful and informative rider features and event information to fans during each race weekend. Extend the reach and frequency of your company's message among our brand-loyal audience by including our programs and starting line-up cards in your promotional mix.

Contingency Programs

With over $2 Million in contingency dollars, GNCC Racing is the richest program in off-road racing. Contingency dollars directly reward and benefit riders who use the sponsor’s products and services.

All companies are welcome to participate in the GNCC Contingency Program benefiting our riders - there is no pre-requisite that a company be a series sponsor in order to participate.  We invite you to go to our Contingency Programs page to see how other companies structure their programs.

*Please note that the GNCC Series does not sponsor riders directly.

For more information on these and other sponsorship opportunities, contact:
304-284-0084 or [email protected]