The Rocky Mountain ATV*MC / KR4 Arrive-N-Ride / Husqvarna team is pleased to announce the signing of Dickies as a sponsor for its 2017 race season.

As part of the agreement, Dickies will outfit the KR4 team with garments from its performance workwear collection at all Grand National Cross Country, Full Gas Sprint Enduro, and National Enduro Promotions Group events. Headquartered in Fort Worth, Texas, Dickies is the world’s leading performance workwear brand, designing, manufacturing and delivering innovative apparel for generations of workers.

“Enduro motorcycle competition is one of the toughest and most challenging forms of motorcycle competition, and we are excited to provide Dickies workwear to stand up to the demands of the sport,” said Susan Kohout, Director of Marketing at Williamson-Dickie Mfg. Co. “Our partnership with KR4 serves as a testament to Dickies’ longstanding reputation as a trusted performance apparel brand within the racing community.” 

"KR4 is always looking to improve, and when it comes to our uniforms, there’s no better match,” said Frank Keegan, Team Owner at KR4. “Dickies has the durability and the quality we need – they have a full range of customizable products which are critical to a pro team like KR4.”  

KR4 sponsor’s products are tested in the toughest motorcycle competitions in the world. Visit www.kr4performance.com for a list of corporations whose products KR4  trusts.

About KR4 Performance 

KR4 Performance is a leading professional and amateur race team that participates in the Grand National Cross Country Championships (GNCC), the Full Gas Sprint Enduro Series (FGSE), and the National Enduro Promotions Group (NEPG) Series. KR4’s team won the 2016 Kenda Full Gas Sprint Enduro Championship. KR4 Pro Thad Duvall was a member of the historic American ISDE team, which won the 2016 International Six Day Enduro Championship. KR4’s solid team structure is made up of former GNCC pros, expert motorcycle mechanics, and industry enthusiasts that are 100% dedicated to helping clients achieve their racing goals. Visit www.kr4performance.com for more information. 

About the KR4 Arrive-N-Ride Program 

KR4 is paving the way for the future of off-road racing with its unparalleled Arrive-n-Ride Program, saving riders time, money, and hassle. For an affordable fee, KR4 can offset the cost of racing and have everything ready for riders on race day. With the KR4 Arrive-N-Ride program, bikes are prepped by the KR4 team before a race and delivered with gear to riders on race day to the location of their choosing. To learn more or sign up for the Arrive-n-Ride Experience, please contact [email protected] or visit www.kr4performance.com. For additional information, follow the team on Facebook, Twitter, Instagram. For the team’s photo gallery, visit their Flickr page. 

About the Dickies® Brand

Dickies®, the world’s leading performance workwear brand, has provided workers with durable, functional and comfortable workwear since 1922, pioneering such iconic styles as the 874® work pant. As the flagship brand of Williamson-Dickie Mfg. Co., the Dickies® brand portfolio continues to evolve and today includes modern apparel, footwear and accessories for men, women and kids. The brand’s range of products is available in more than 100 countries, allowing individuals around the world to experience the performance of Dickies®. For more information, visit dickiesautomotive.com or follow the brand on Facebook, Instagram and Twitter.

About Williamson Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world’s leading provider of professional grade performance workwear - designing, manufacturing and delivering innovative work apparel for generations. Based in Fort Worth, Texas, the company’s collection of brands offers superior quality products at an unmatched value across an assortment of apparel, footwear and accessories in more than 100 countries, spanning six continents. Williamson-Dickie employs over 7,000 individuals worldwide and its products are sold through a network of owned retail stores, franchisees, volume retailers, department stores, independent stores and online sites under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.